During this tour we will hit the chic boutiques of Seoul’s stylish Gangnam district, which is known as the best place for high-end stores and luxury labels. The district got famous by the Korean pop singer Psy, who created a hit song in 2012 about the area. We will visit a large department store and then stroll down the tree-lined Garosu-gil promenade, there are great trendy shops and nice cafes, where we can have a break between the stores. There is also a great place to pay attention at the people’s style while they are walking on the streets, lots of inspiration!

After that we will head over to Rodeo Street, the trendsetters place in Seoul, the idea from the street was based on Rodeo Drive in Beverly Hills. It is here where the newest trends in fashion can be found. Throughout the day, we will be sharing with you information about each district and Korea's fashion culture.